Research carried out by MQA indicates that Customer Service is highlighted as being the main 'added value benefit' which organisations seek to offer their customers.  

MQA has produced a Specification for Customer Service and Business Excellence,  which is designed to link with the EFQM Model of Business Excellence.

By using this Specification registration can be granted for Customer Service and Business Excellence relating to the supply of a specified product or service.

When the business climate is such that you need more of a competitive edge and to please your customers even more to thrive, this could be a way of demonstrating why they should buy from you.