The MQA 01 Specification for Marketing, Sales and Customer Assurance is a proven process for improving Business Performance.

MQA is a UKAS accredited international third party certification organisation which provides specialist assessment and training services to companies wishing to develop effective management quality systems for their Marketing, Sales and Customer Service activities.

The MQA 01 Specification for Marketing, Sales and Customer Assurance was published in 1990 following extensive international research into 'Best Practice' which involved contributions from many leading Practitioners and Academics.  

Many leading companies have obtained registration to the MQA 01 Specification for Marketing Sales and Customer Assurance and ISO 9001. The Specification is an associated document to ISO 9001:2008.

The Specification is acknowledged by industry as a blueprint for marketing excellence and is used as a framework for establishing and developing 'Best Practice' business processes.

Registration to the Specification ensures that customers are 'Assured' of the value of the products and services provided. The requirements, which are all measurable, focus on a number of key areas: 
Relationships with both external and internal customers
Customer Service and Assurance
Business, Marketing, Sales Strategy and Planning
Management responsibilities with particular emphasis on business purpose, operating excellence and process improvement
People training and performance measurement

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MQA provides Accredited Assessment and Registration to the MQA 01 Specification and ISO 9001:2000 for Marketing, Sales and Customer Assurance